“A Recipe for Magic” is Coca-Cola’s newest global platform – celebrating meal occasions with a focus on bringing people together to create magical moments.
- Today, Americans are technically more connected than ever before – yet the abundant online, non-stop world has given birth to feelings of disconnect and loneliness. While over 80% wish they could share a meal more often with loved ones, this favorite pastime isn’t nourishing them.
- 84% of people wish they could share a meal more often with loved ones.*
- 67% believe that sharing a meal reminds them of the importance of connecting with others.**
- 1 in 2 global shoppers agree that Coke makes gatherings more enjoyable.*
- 86% of Coke’s global shoppers agree that Coke makes any meal better.*
- “Cooking and getting around a table together with loved ones has always been important to me, but between filming Next in Fashion, travel, shoots & office days, plus being a mom, it’s hard to find the time to actually sit down and connect with friends. When I’m home in New York, I make a point to carve out time – even if it’s just one night – to get a group together, to cook, to play a game, to try something new, whatever. That’s when we can really connect and catch up on each other’s lives. I crave comfort in the chaos, and there’s nothing better than a good bowl of pasta and a Coke to make me feel grounded and close to the people I love.” [Gigi Hadid]
